Over the years, fuji's resource of components has had a major impact in rod building. From the first ceramic guide, introduced by fuji over 40 years ago, they have stressed quality in design and manufacturing. Throughout those years their innovations have paved the way for new and better ways to use guides. So much so that guides have become more than an integral part of a rod blank, they’ve become almost as one, thereby enhancing a rods performance to a level unimagined just a few years ago.